Markup & Metadata
1-day Advanced SEO Course in Semantic Markup & Metadata — SMM
SEO Training Course Overview
This advanced seo course enables web designers and developers to exploit HTML5's new semantic markup to create better structured and more semantically meaningful web sites — and, thus, much more search engine friendly content.
As such, the course steps through a whole range of tools which HTML5 provides for bringing SEO up to date with recent shifts in patterns of web user behaviour — i.e. towards multi-channel, mobile, application, and social media based interactivity.
Starting with HTML's new semantic/structural elements — e.g. nav, header, aside, section — and content models — e.g. metadata, phrasing, flow, interactive — the course looks at the opportunities which each one of them provides to make both static and interactive content richer and more meaningful for SEO purposes.
In particular, we focus on how the new elements, attributes and microdata help us to categorise, structure and label our content in ways which make it more easily understood, used, and re-used, by search engine software, by social media, and by interactive users — so that, ultimately, we exploit our data more fully and get more bang for our SEO bucks.
Course contents — 1 New elements & attributes
- HTML5 page & content structures
- Main, article, aside, etc
- Date type elements, e.g.
<time>
- Data type attributes
- New metadata options
- Implications for SEO
- Opportunities for SEO
- Findability, searchability, message presentation
Course contents — 2 Semantic metadata
- Microdata
- Microformats
- RDFa
- How they are used by search engines
- How they are used by social media
- Implications for SEO
- Opportunities for SEO
- Findability, searchability, message presentation
Course contents — 3 Optimise elements & attributes
- Real-world HTML5 examples
- Comparing SEO competitors
- Practical exercises
Course contents — 4 Optimising metadata
- Real-world examples
- Comparing SEO competitors
- Practical exercises
Dates for Online courses
Dates for Barcelona
- Wednesday 31 Jan 2024 Gran Via de les Corts €525 Book
- Tuesday 14 May 2024 Gran Via de les Corts €525 Book
Dates for Milan
- Wednesday 31 Jan 2024 Brera, Milan €525 Book
- Tuesday 14 May 2024 Brera, Milan €525 Book
Dates for Rome
- Tuesday 5 Mar 2024 Barberini €525 Book
- Tuesday 18 Jun 2024 Barberini €525 Book
Dates for Florence
- Tuesday 5 Mar 2024 Viale Matteotti €525 Book
- Tuesday 18 Jun 2024 Viale Matteotti €525 Book
Dates for Frankfurt
- Tuesday 5 Mar 2024 Mainzer Landstrasse €525 Book
- Tuesday 18 Jun 2024 Mainzer Landstrasse €525 Book
Dates for Bologna
- Thursday 1 Feb 2024 Stazione Centrale €525 Book
- Tuesday 14 May 2024 Stazione Centrale €525 Book
Dates for Amsterdam
- Wednesday 31 Jan 2024 Schiphol Airport €525 Book
- Tuesday 14 May 2024 Schiphol Airport €525 Book
Dates for Berlin
- Wednesday 31 Jan 2024 Alexanderplatz €525 Book
- Tuesday 14 May 2024 Alexanderplatz €525 Book
Dates for Paris
- Wednesday 31 Jan 2024 République €525 Book
- Tuesday 14 May 2024 République €525 Book
Dates for Cologne
- Tuesday 5 Mar 2024 Deutz Cubus €525 Book
- Tuesday 18 Jun 2024 Deutz Cubus €525 Book
Dates for Brussels
- Wednesday 31 Jan 2024 Arts-loi / Kunst wet €525 Book
- Tuesday 14 May 2024 Arts-loi / Kunst wet €525 Book
Dates for Dublin
- Wednesday 31 Jan 2024 Ormond Quay €525 Book
- Tuesday 14 May 2024 Ormond Quay €525 Book
Course Objectives
On completion of this advanced SEO training course, students will be able to:
- Distinguish between different types of web page metadata
- Appreciate the importance of metadata in SEO and social media
- Create HTML5 metadata for SEO, links, content marketing
- Customise metadata for their particular business and services
- Identify where metadata can yield competitive SEO advantages
- Evaluate costs/benefits of different SEO-oriented metadata
- Evaluate competitors' use of metadata for SEO
- Integrate SEO metadata with page templates and copywriting
Target Audience
- Web designers
- Web developers
- Web marketing and communications managers
Training Pre-requisites
The following — or equivalent knowledge and experience:
- Our ‘Essentials’ SEO course
- Any one of: basic web design course, our basic HTML course, or our basic HTML5 course
Our CSS Positioning course is not strictly necessary for this course, but it is important for reconciling SEO-optimised markup with visual web design goals.
Training Style
Instructor-led, hands-on training.